Online Casinos Strategies: Optimism Rife in Online Casinos Industry

Online Casinos Strategies
Optimism Rife in Online Casinos Industry

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Online Casinos Strategies - Optimism Rife in Online Casinos Industry

Ex-Party Gaming chief Richard Segal’s pessimistic statements on the future of online casinos rocked the industry in 2005, and were widely attributed to falling share prices and a loss of confidence on the part of investors. However, these days spokespeople from online casinos have little of negative consequence to say. Segal’s comments, while temporarily damaging, have done nothing to hinder the development of the online casinos industry and if revenues are anything to go by, this year looks set to be even bigger than ever.

While online casinos firm 32 Red’s IPO was affected in September 2005 by industry pessimism, CEO Ed Ware states that today the market is stronger than ever. Last year 32 Red gained 82 percent of its revenue from local British and European markets, with the remainder coming from Scandinavian countries. The online casinos firm subsequently went on record to state that “plenty of growth” exists in the market, and pointed to increasing numbers of poker fans in Ireland and the United Kingdom to illustrate its point. Ware commented that Party Poker and 888 Casino have “acted as icebreakers” in the market, allowing smaller firms to follow in their wake picking up new customers. The online casinos firm has recently purchased a sports betting site to complement its poker products.

Bodog’s CEO Calvin Ayre is another major player in the industry who has only good things to say on what the future holds for online casinos. Last month, Ayre shrugged off reports that the online casinos industry could be reaching its peak by launching his own reality poker TV show.

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